Marketing – Programmes

FOUR YEAR DEGREE PROGRAMME COURSES

FIRST YEAR                                                          

FIRST SEMESTER

Major Courses

COURSE CODE

Required Ancillary Courses

             COURSE  TITLE UNITS
ACC 101 Elements of Accounting  I 2
BAF 101 Introduction to Finance 3
PHIL 101 Introduction to Logic and Philosophy 2
COS 101 Introduction to Computer Science 3
MAN 101 Elements of Business Economics I 2
MAN 103 Business Mathematics 2
Electives:         Students to Choose Any of the 2 Units Courses Listed Below:
PSY 101 Introduction to Psychology I 2
SOC 101 Introduction to Sociology I 2
General Studies
GSP 101 The Use of English I 2
GSP 105 Natural Science I 2
20

 

FIRST YEAR                                                           

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 102 Introduction to Business 3
Required Ancillary Courses
ACC 102 Elements of Accounting II 2
MAN 102 Elements of Business Economics II 2
MAN 104 Business Mathematics II 2
PHIL 102 History and Philosophy of Science 3
Electives:         Students to Choose Any of the 2 Units Courses Listed Below:
PSY 102 Introduction to Psychology II 2
SOC 102 Introduction to Sociology II 2
General Studies
GSP 102 The Use of English II 2
GSP 106 Natural Science II 2
18

 

SECOND YEAR

FIRST SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 201 Elements of Marketing 3
Required Ancillary Courses
ACC  201 Introduction to Financial Accounting 2
ACC  211 Cost and Management Accounting 3
MAN 201 Elements of Management 2
MAN 231 Business Statistics I 2
MAN 241 Business Micro Economic Theory 3
General Studies
GSP 201 Social Sciences I 2
GSP 207 Humanities I 2
19

 

SECOND YEAR                                                      

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 204 Introduction to Marketing Promotions 2
MKT 222 Business Communications 2
MKT 242 Cooperative Operations and Management 2
Required Ancillary Courses
ACC 202 Introduction to Financial Accounting II 2
COS 304 Computer Applications 3
MAN 232 Business statistics II 2
MAN 242 Business Macro Economic Theory 3
General Studies
GSP 202 Social Sciences II 2
GSP 208 Humanities II 2
20

 

THIRD YEAR

FIRST SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 301 Nigerian Marketing System and Commercial Policy. 2
MKT 321 Principles and Practice of Public Relations. 3
MKT 331 Sales and Pricing Management 2
MKT 333 Purchasing and Materials Management. 2
MKT 351 Principles of Consumer Behaviour 2
Required Ancillary Courses
LAW 212 Basic Business Law 3
BAF 331 Financial Management I 2
CED 341 Introduction to Entrepreneurship

Development I

2
                     18

 

THIRD YEAR                                                         

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 322 Principles and Practice of

Advertising.

2
MKT 324 E-Business and Internet Marketing 2
MKT 332 Physical Distribution Analysis 2
MKT 372 Research Methods 3
MKT 382 Services Marketing 2
Required Ancillary Courses
MAN 222 Production Management 3
MAN 352 Government and Business 2
CED  342 Business Development  and Management 2
BAF 332 Financial Management II (Advanced) 2
                     20

 

 

FOURTH YEAR

FIRST SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 431  Retail and Wholesale Management 2
MKT 435  Logistics and Supply Chain Management 3
MKT 451 Industrial Marketing 2
MKT 461 International Marketing 2
MKT 471 Marketing Management 3
MKT 481 Marketing Research 3
Required Ancillary Courses
MAN 405 Business Policy I 3
Electives    Students to Choose Any of the 2 Units Courses Listed Below:
MKT 473 Ethical/Legal Aspects of Marketing 2
MKT 475 Comparative Marketing System 2
MKT 477 Professional Marketing Practice 2
20

 

FOURTH YEAR                                                     

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 404 Analysis for Business Decisions 2
MKT 412 Product Development and

Brand Management

2
MKT 452 Advanced Consumer Behaviour 2
MKT 482 Hospitality and Tourism Marketing 2
MKT  484 Social Marketing 2
MKT 490 Project 4
Required Ancillary Courses
Electives:         Students to Choose Any of the 2 Units Courses Listed Below:
MKT 434 Transportation Management 2
MKT 442 Agricultural and Food Marketing 2
MKT 462 Export/Import Marketing Management 2
  16

 

THREE – YEAR UNDERGRADUATE DEGREE PROGRAMME COURSES

FIRST YEAR

FIRST SEMESTER

 

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 201  Elements of Marketing 3
Required Ancillary Courses
ACC  201 Introduction to Financial Accounting I 2
 

ACC  211

Cost and Management Accounting 3
MAN 201 Elements of Management 2
MAN 231 Business Statistics I 2
MAN 241 Business Micro Economic Theory 3
PHIL 101 Introduction to Logic and Philosophy 2
COS 101 Introduction to Computer Science 3
General Studies
GSP 105 Natural Science I 2
22

 

FIRST YEAR                                                          

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 204 Introduction to Marketing Promotions 2
MKT 222 Business Communication 2
MKT 242 Cooperative Operations and Management 2
Required Ancillary Courses
ACC 202 Introduction to Financial Accounting II 2
COS 304 Computer Applications 3
MAN 232 Business statistics II 3
MAN 242 Business Macro Economic Theory 3
PHIL 102 History and Philosophy of Science 3
General Studies
GSP 106 Natural Sciences II 2
  22

 

SECOND YEAR

FIRST SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 301 Nigerian Marketing System and Commercial Policy 2
MKT 321 Principles and Practice of Public Relations                       2
MKT 331 Sales and Pricing Management 2
MKT 333 Purchasing and Materials Management 2
MKT 351 Principles of Consumer Behaviour 2
Required Ancillary Courses
LAW 212 Basic Business Law

 

                      3
BAF 331 Financial Management 2
CED 341 Introduction to Entrepreneurship Development I 2
General Studies

 

GSP 201 Basic Concepts in Peace and Conflict Resolution 2
GSP 207 Humanities I 2
21

 

SECOND YEAR

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 322 Principles and Practice of Advertising 2
MKT 324 E-Business and Internet Marketing                       2
MKT 332 Physical Distribution Analysis 2
MKT 372 Research Methods 3
MKT 382 Services Marketing 2
Required Ancillary Courses
MAN 222 Production Management                       3
CED  342 Business Development  and Management 2
BAF 332 Financial Management II 2
General Studies

 

GSP 202 Issues in Peace and Conflict Resolution 2
GSP 208 Humanities II 2
22

 

THIRD YEAR

FIRST SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 431 Retail and Wholesale Management 2
MKT 435 Logistics and Supply Chain Management 3
MKT 451 Industrial Marketing 2
MKT 461 International Marketing 2
MKT 471 Marketing Management 3
MKT 481 Marketing Research 3
Required Ancillary Courses
MAN 405 Business Policy I 3
Electives: Students to Choose Any of the 2 Units Courses Listed Below:
MKT 473 Ethical/Legal Aspects of Marketing 2
MKT 475 Comparative Marketing System 2
MKT 477 Professional Marketing Practice 2
20

 

THIRD YEAR                                                         

SECOND SEMESTER

Major Courses

COURSE CODE              COURSE  TITLE UNITS
MKT 404 Analysis for Business Decisions 2
MKT 412 Product Development and Brand Management 2
MKT 452 Advanced Consumer Behaviour 2
MKT 482 Hospitality and Tourism Marketing 2
MKT  484 Social Marketing 2
MKT 490 Project 4
Electives: Students to Choose Any of the 2 Units Courses Listed Below:
MKT 434 Transportation Management 2
MKT 442 Agricultural and Food Marketing 2
MKT 462 Export/Import Marketing Management 2
16