Marketing – Admission Requirements


There are basically two modes of entry into the programme:

(a) Unified Tertiary Matriculation Examination (UTME) Admission
To be admitted through this mode, candidates must have passed Mathematics , English Language and Economics plus any other two relevant subjects at credit level in the West African School Certificate (W.A.S.C.)/Senior Secondary School Certificate or G.C.E. (Ordinary Level) or National Examinations Council (NECO) obtained at not more than two sittings.

Candidates are expected to sit and write the following subjects in UTME; English, Mathematics, Economics and one other relevant subject.

(b) Direct Entry Admission
Students with the following qualifications are to join the second year level for a three-year degree programme in Marketing.

(i) HND with Lower Credit and above in Marketing, or any other related Business Administration discipline.

(ii) OND with Upper Credit and above in Business Administration, Marketing, Banking and Finance, Public Administration, Cooperatives and Accountancy.

(iii) At least a GPA of 2.5 (on the 4-point scale) or 3.5 (on the 5-point scale) in OND or a merit in NCE.

(iv) Five credit passes in GCE, (or its equivalents- WASC, SSCE) with two of the credit passes in English and Mathematics compulsory for both HND and OND candidates.

(v) Transfer students from other universities with related and relevant courses with a GPA of 3.5 on a 5-point scale. Such students must have O’ Level credit passes in English and Mathematics.

(vi) Transfer students from relevant courses in UNN must possess credit passes in Mathematics and English and must have completed at least one academic year in their previous course with grades of average of C.

(vii) Candidates with Advanced Level passes in either GCE or H.SC in Economics, English Language and Mathematics at credit level in O’L GCE/WASC/SSCE/NECO may also be admitted by Direct Entry for the four-year B.Sc. programme of the Department.


The graduates of the Department of Marketing are the apple of all organizations in revenue generation and this endears them for employment opportunities all over the world, particularly in the national economy. There are unlimited latitudes for career in all works of life including government, international organizations and agencies, institutions and job creation through self employment. Marketing is an epitome of entrepreneurship and this has successfully governed the lives of great men and women of substance in society.
Today all the efforts of individuals are directed at marketing of various resources that have sustained life and growth of nations. The graduates of marketing are the future captains of Industries and the bedrock of the world economy.